COFCO Great Wall Wine, the exclusive wine supplier to Beijing Olympic Games, launched a nationwide campaign --Great Wall Wine Bring You Live Olympic Games, which gives its customers chances to watch Olympic Games on the spot in Beijing. The campaign was spoken highly by brand experts.
Consumers buying Great Wall Wine from February 29 to June 30, 2008 will have chance to win one Olympic ticket to either opening ceremony or closing ceremony or any specific games or souvenir wine through text message.
The campaign aims to promote Olympic spirits of Higher, Faster and Stronger and increase Great Wall’s influence among consumers. At the same time, the campaign is also an effort to cheer for 2008 Olympic Games.
