As two business cards of France, cycling and wine have a profound relationship. In the most popular lifestyle for European people, bicycles and wines are two complementary and indispensable elements. During the live broadcast of the event, the brand of Chateau de Viaud will be frequently visible in the Tour de France live broadcast studio and on the website as well as the mobile app of "China Sports (zhibo.tv)" to share its passion for cycling with bicycle fans and convey the charm of wine.
Up to now, "China Sports (zhibo.tv)" live broadcast studio for the Tour de France has been viewed nearly 1 million times and the number of barrages has reached more than 30,000, putting the brand of Chateau de Viaud on full display.
